Following the meeting last week, we all split into smaller groups to research our chosen subject and devise a blog. Katie and I researched the way in which YouTube has influenced celebrity culture, so we began by creating a mind-map some of the people who have become famous through YouTube. Firstly we researched Chris Crocker because we knew that his infamous video 'Leave Britney Alone' has been seen all over the world and has 27,433,046 views up to date. As a result, he’s had countless promotional opportunities such as appearing on the hit American TV show 'Maury', and having his own CD produced. However, on the negative side, he has received numerous death threats and countless sacks of hate mail. It seems that these kinds of social networking sites can be dangerous to the public, and it’s very easy to bully and discriminate on these sites as well. We then went on to research the way in which celebrities use YouTube to communicate with fans or promote new albums. We came across Chris Brown's public apology to his fans for his recent court case following a domestic altercation against Rihanna. This highlights the importance of YouTube as means of communication in modern culture, and even Hollywood A-listers have recognised the social significance of the site.
In today’s meeting we all discussed our findings and attempted to link our research back to the brief. After noticing that some of our research fields were too broad, we decided that we need to be more specific in terms of how YouTube should be taught in the classroom. After further deliberation we chose to explore the way in which YouTube is used as a form of communication, and why it is an important media outlet to study. To conclude the meeting we all agreed to go and research this in more detail.
By Amber Dite and Katie Dowling
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