Wednesday, 28 October 2009

Advertising Research

I Found some more research on YouTube...

•Conservative Party using YouTube as an outlet for finding support.
•Through YouTube you can get this video to the masses quite easily, has had 1401 views so far. •People can respond and talk about the issues the videos raise, get... their opinion across etc. Also, I was looking at the commercial/advertising side of YouTube, not sure if this really ties into our topic as a whole but thought I would mention it anyway...
•Businesses also using YouTube as source for advertising.
•When you type “commercial” into the search bar you get 998,000 hits, and when you type “advert” you get 115,000.
•First video that comes up under “advert” is “The Cog – Honda Advert”.
• Long advert (2.00mins) 388,298 hits so far. Much too long to put on TV, would cost way too much, but on YouTube it’s totally free so they can put their full adverts on there, and if it’s interesting enough people will watch it and spread the word that it’s good. Usually when broadcasting, advertisers only get around 30 seconds for an advert. http://www.youtube.com/watch?v=FGngcQb_0qg

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