After our last meeting, we all went away to carry out research individually. In order to organise our thoughts we split the topic into three headings:
· What needs to be tackled?
· Why does it need to be tackled?
· How should it be studied?
This way, we could break YouTube down into its main components, such as: video content, business/marketing influences, and the fact that it is used for social communication. So by understanding why YouTube was constructed and how it’s used, we can understand why it’s so popular.
With this in mind, we decided to research YouTube communication in finer detail, because this is a key mode of modern media. Despite the cultural significance of YouTube, we have found that it isn’t properly addressed in Media Studies. Therefore we explored ways in which YouTube affects the political economy, and why this is a relevant topic to study (i.e. Gordon Brown’s campaign via the YouTube to reach a younger audience).
In today’s session we combined all of our research, condensed it, and began to sketch the layout of the presentation. We decided we will produce approximately six pages, and began to bullet-point our main ideas.
Left: planning the slides for our presentationWe started to think of ways to improve our presentation with empirical research, so we planned a survey. By collecting the results from 18 – 21 year olds, we can evaluate how dominant YouTube is within youth internet culture.
We decided that in our next meeting we will bring a laptop and begin our powerpoint presentation ..............
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